PAPU Day 2019: Postal players urged to diversify through digitization
“Together, let’s diversify our offering through digitization”. This was the theme of this year’s edition of the Pan African Post Day. It was an ideal occasion for the Secretary General of the Pan African Postal Union (PAPU) to remind the international community of the challenges facing the postal sector.
In his keynote message, Mr. Younouss Djibrine noted that despite initial teething problems in Africa especially, postal sector players have not been deprived of their capability to roll out a plethora of innovative initiatives all aimed at ensuring a seamless transition into a digital age with tremendous opportunities for the sector to fully play its irrefutably established role as a key driver of socioeconomic development. He added that it was indeed, heartwarming to note that by leveraging on the power of ICTs tools and its massive three-dimensional network, the post has resolutely risen up to the challenge of effecting its self-transformation by rethinking its operational and business processes, and equipping itself with streamlined and robust systems to ensure efficient and effective service delivery.
The PAPU scribe went ahead to call on Africa’s postal players to leverage on digital solutions to develop innovative and diversified products and services that are of good quality, attractive, affordable and easily accessible to everyone at all times, especially to rural dwellers who are very often either unserved or underserved by essential social services that they ordinarily deserve in their day-to-day lives.
By way of caution and recommendations, though, the Secretary General emphasized that effective product diversification through digitization calls for a number of prerequisites, notably a robust, available and efficient digital infrastructure. Moreover, he noted that it is crucial for the post to mobilize a critical mass of well-trained and competent human resources to build highly-motivated multidisciplinary teams. Essentially, in the current era of convergence, the post must strive to build a multi-talented workforce.
Along the same lines, he urged postal leaders to place a premium on communications and IT tools. “Of what use is a high-quality and groundbreaking product if it is unknown to the customer? Of what use is an innovative and reliable solution if the customer does not know how to use it?” he questioned. Quoting an African saying, he stressed that “What matters most is not to do things or to do them well, but rather to make them widely known to the deserving customers and end users…”.
It is equally worth noting that this year’s event was celebrated on the premises of the Tanzania Posts Corporation (TPC) in the presence of several international organizations based in Arusha.